Embracing green technology innovation through strategic human resource management: a case of an automotive company
What makes a technological innovation successful for an industry? This study examines how green technology innovation is impacted by strategic management of the human resource in firms. The value of this study lies in its intention to explain the needs to effectively blend people matters first befor...
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| Format: | Article |
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Science Publications
2013
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| author | Shatouri, Reihaneh Montazeri Omar, Rosmini Igusa, Kunio Pedro Filho, Flavio de Sao |
| author_facet | Shatouri, Reihaneh Montazeri Omar, Rosmini Igusa, Kunio Pedro Filho, Flavio de Sao |
| author_sort | Shatouri, Reihaneh Montazeri |
| collection | ePrints |
| description | What makes a technological innovation successful for an industry? This study examines how green technology innovation is impacted by strategic management of the human resource in firms. The value of this study lies in its intention to explain the needs to effectively blend people matters first before endeavouring technologies. We focus on Malaysia’s leading automobile manufacturer, Proton which currently embarks on smart green initiatives in its product development. The quantitative survey identifies potential challenges of Proton’s human resource management that may infringe green technology process. Our findings confirm the effects of strategic human resource management system on adopting the green technology innovation. The most important factors affecting the implementation of green technology include knowledge application, team development, knowledge sharing, performance-based reward and training of before and during the process of embracing the new technology. |
| first_indexed | 2024-03-05T19:04:35Z |
| format | Article |
| id | utm.eprints-40493 |
| institution | Universiti Teknologi Malaysia - ePrints |
| last_indexed | 2024-03-05T19:04:35Z |
| publishDate | 2013 |
| publisher | Science Publications |
| record_format | dspace |
| spelling | utm.eprints-404932019-03-31T08:31:27Z http://eprints.utm.my/40493/ Embracing green technology innovation through strategic human resource management: a case of an automotive company Shatouri, Reihaneh Montazeri Omar, Rosmini Igusa, Kunio Pedro Filho, Flavio de Sao H Social Sciences What makes a technological innovation successful for an industry? This study examines how green technology innovation is impacted by strategic management of the human resource in firms. The value of this study lies in its intention to explain the needs to effectively blend people matters first before endeavouring technologies. We focus on Malaysia’s leading automobile manufacturer, Proton which currently embarks on smart green initiatives in its product development. The quantitative survey identifies potential challenges of Proton’s human resource management that may infringe green technology process. Our findings confirm the effects of strategic human resource management system on adopting the green technology innovation. The most important factors affecting the implementation of green technology include knowledge application, team development, knowledge sharing, performance-based reward and training of before and during the process of embracing the new technology. Science Publications 2013 Article PeerReviewed Shatouri, Reihaneh Montazeri and Omar, Rosmini and Igusa, Kunio and Pedro Filho, Flavio de Sao (2013) Embracing green technology innovation through strategic human resource management: a case of an automotive company. American Journal of Economics and Business Administration, 5 (2). pp. 56-64. ISSN 1945-5488 http://dx.doi.org/10.3844/ajebasp.2013.65.73 DOI:10.3844/ajebasp.2013.65.73 |
| spellingShingle | H Social Sciences Shatouri, Reihaneh Montazeri Omar, Rosmini Igusa, Kunio Pedro Filho, Flavio de Sao Embracing green technology innovation through strategic human resource management: a case of an automotive company |
| title | Embracing green technology innovation through strategic human resource management: a case of an automotive company |
| title_full | Embracing green technology innovation through strategic human resource management: a case of an automotive company |
| title_fullStr | Embracing green technology innovation through strategic human resource management: a case of an automotive company |
| title_full_unstemmed | Embracing green technology innovation through strategic human resource management: a case of an automotive company |
| title_short | Embracing green technology innovation through strategic human resource management: a case of an automotive company |
| title_sort | embracing green technology innovation through strategic human resource management a case of an automotive company |
| topic | H Social Sciences |
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