Improving b2c e-commerce trust through social presence factors
In e-Commerce field, there are many researchers conducted on different properties of trust but lack of attention has been given to interpersonal based trust. This has lead to limitations for e-Commerce growth where social events have not yet fully duplicate into digital form especially in e-Commerce...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Published: |
2013
|
| Subjects: |