Bank selection criteria: a study in Malaysia
This paper focuses on the determinants of bank's selection criteria in Malaysia. The purpose of the study is to examine the significant factors of bank selection criteria such as people influence, communication technology, convenience, personnel, easy process and variety, service quality, and c...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Published: |
National Academy of Management
2014
|
| Subjects: |
| _version_ | 1796859694368686080 |
|---|---|
| author | Sadiq, Misbah Khan, Saif Ur Rehman Khan, Muhammad Abdur Rub |
| author_facet | Sadiq, Misbah Khan, Saif Ur Rehman Khan, Muhammad Abdur Rub |
| author_sort | Sadiq, Misbah |
| collection | ePrints |
| description | This paper focuses on the determinants of bank's selection criteria in Malaysia. The purpose of the study is to examine the significant factors of bank selection criteria such as people influence, communication technology, convenience, personnel, easy process and variety, service quality, and cost. This study also presents how customers rank the factors by their priorities and the demographic differences in bank selection criteria. The total of 187 respondents from Taman University (Skudai, Malaysia) was sampled. The findings reveal the first important factor in bank selection criteria is "service quality" followed by "convenient", "cost", "personnel", "easy process and variety of product", "communication technology", and lastly - "people influence". The findings also indicate that there are differences between the respondent's demographic background and bank selection criteria. These results are discussed in terms of their theoretical, practical and conceptual implications of the differences between gender, age, marital status, level of education, and occupation in their relation to bank selection. |
| first_indexed | 2024-03-05T19:31:00Z |
| format | Article |
| id | utm.eprints-51983 |
| institution | Universiti Teknologi Malaysia - ePrints |
| last_indexed | 2024-03-05T19:31:00Z |
| publishDate | 2014 |
| publisher | National Academy of Management |
| record_format | dspace |
| spelling | utm.eprints-519832018-11-30T06:57:50Z http://eprints.utm.my/51983/ Bank selection criteria: a study in Malaysia Sadiq, Misbah Khan, Saif Ur Rehman Khan, Muhammad Abdur Rub HD28 Management. Industrial Management This paper focuses on the determinants of bank's selection criteria in Malaysia. The purpose of the study is to examine the significant factors of bank selection criteria such as people influence, communication technology, convenience, personnel, easy process and variety, service quality, and cost. This study also presents how customers rank the factors by their priorities and the demographic differences in bank selection criteria. The total of 187 respondents from Taman University (Skudai, Malaysia) was sampled. The findings reveal the first important factor in bank selection criteria is "service quality" followed by "convenient", "cost", "personnel", "easy process and variety of product", "communication technology", and lastly - "people influence". The findings also indicate that there are differences between the respondent's demographic background and bank selection criteria. These results are discussed in terms of their theoretical, practical and conceptual implications of the differences between gender, age, marital status, level of education, and occupation in their relation to bank selection. National Academy of Management 2014 Article PeerReviewed Sadiq, Misbah and Khan, Saif Ur Rehman and Khan, Muhammad Abdur Rub (2014) Bank selection criteria: a study in Malaysia. Actual Problems of Economics, 157 (7). pp. 429-435. ISSN 1993-6788 https://www.researchgate.net/publication/286808586_Bank_selection_criteria_A_study_in_Malaysia |
| spellingShingle | HD28 Management. Industrial Management Sadiq, Misbah Khan, Saif Ur Rehman Khan, Muhammad Abdur Rub Bank selection criteria: a study in Malaysia |
| title | Bank selection criteria: a study in Malaysia |
| title_full | Bank selection criteria: a study in Malaysia |
| title_fullStr | Bank selection criteria: a study in Malaysia |
| title_full_unstemmed | Bank selection criteria: a study in Malaysia |
| title_short | Bank selection criteria: a study in Malaysia |
| title_sort | bank selection criteria a study in malaysia |
| topic | HD28 Management. Industrial Management |
| work_keys_str_mv | AT sadiqmisbah bankselectioncriteriaastudyinmalaysia AT khansaifurrehman bankselectioncriteriaastudyinmalaysia AT khanmuhammadabdurrub bankselectioncriteriaastudyinmalaysia |