Examining online and brick and mortar store channels switching behaviour among Malaysian consumers
The paper examines the channel switching behaviour of Malaysian consumers between online and offline channels using theory of planned behaviour (TPB) where authors add new dimension of descriptive norms (DN) in addition to attitude, subjective norms (SN), and perceived behavioural control (PBC) to e...
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| Format: | Article |
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Inderscience Enterprises Ltd.
2014
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| _version_ | 1796859786902372352 |
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| author | Madahi, Abdolrazagh Sukati, Inda |
| author_facet | Madahi, Abdolrazagh Sukati, Inda |
| author_sort | Madahi, Abdolrazagh |
| collection | ePrints |
| description | The paper examines the channel switching behaviour of Malaysian consumers between online and offline channels using theory of planned behaviour (TPB) where authors add new dimension of descriptive norms (DN) in addition to attitude, subjective norms (SN), and perceived behavioural control (PBC) to explain the phenomenon. The survey instrument administered to the Malaysian consumers from the regions of Klang Valley and Penang. A total of 497 completed surveys were obtained. Partial least squares (PLS)-based structural equation modelling (SEM) technique was used to analyse the data. Findings showed that TPB was successful in predicting consumer channel switching intention in both internet and brick and mortar store channels. In addition, based on the results, the main constructs including attitude and SN significantly affected consumers' channel switching intention in both channels. PBC was the only construct that did not predict intention. |
| first_indexed | 2024-03-05T19:32:23Z |
| format | Article |
| id | utm.eprints-52784 |
| institution | Universiti Teknologi Malaysia - ePrints |
| last_indexed | 2024-03-05T19:32:23Z |
| publishDate | 2014 |
| publisher | Inderscience Enterprises Ltd. |
| record_format | dspace |
| spelling | utm.eprints-527842018-07-04T11:49:40Z http://eprints.utm.my/52784/ Examining online and brick and mortar store channels switching behaviour among Malaysian consumers Madahi, Abdolrazagh Sukati, Inda HD Industries. Land use. Labor The paper examines the channel switching behaviour of Malaysian consumers between online and offline channels using theory of planned behaviour (TPB) where authors add new dimension of descriptive norms (DN) in addition to attitude, subjective norms (SN), and perceived behavioural control (PBC) to explain the phenomenon. The survey instrument administered to the Malaysian consumers from the regions of Klang Valley and Penang. A total of 497 completed surveys were obtained. Partial least squares (PLS)-based structural equation modelling (SEM) technique was used to analyse the data. Findings showed that TPB was successful in predicting consumer channel switching intention in both internet and brick and mortar store channels. In addition, based on the results, the main constructs including attitude and SN significantly affected consumers' channel switching intention in both channels. PBC was the only construct that did not predict intention. Inderscience Enterprises Ltd. 2014 Article PeerReviewed Madahi, Abdolrazagh and Sukati, Inda (2014) Examining online and brick and mortar store channels switching behaviour among Malaysian consumers. International Journal of Electronic Marketing and Retailing, 6 (2). pp. 128-163. ISSN 1741-1025 http://dx.doi.org/10.1504/IJEMR.2014.066468 DOI: 10.1504/IJEMR.2014.066468 |
| spellingShingle | HD Industries. Land use. Labor Madahi, Abdolrazagh Sukati, Inda Examining online and brick and mortar store channels switching behaviour among Malaysian consumers |
| title | Examining online and brick and mortar store channels switching behaviour among Malaysian consumers |
| title_full | Examining online and brick and mortar store channels switching behaviour among Malaysian consumers |
| title_fullStr | Examining online and brick and mortar store channels switching behaviour among Malaysian consumers |
| title_full_unstemmed | Examining online and brick and mortar store channels switching behaviour among Malaysian consumers |
| title_short | Examining online and brick and mortar store channels switching behaviour among Malaysian consumers |
| title_sort | examining online and brick and mortar store channels switching behaviour among malaysian consumers |
| topic | HD Industries. Land use. Labor |
| work_keys_str_mv | AT madahiabdolrazagh examiningonlineandbrickandmortarstorechannelsswitchingbehaviouramongmalaysianconsumers AT sukatiinda examiningonlineandbrickandmortarstorechannelsswitchingbehaviouramongmalaysianconsumers |