The expectation and perception of international student for delivery service quality in International Student Centre (ISC) in public universities

Service quality has become an important part in all advanced organization’s strategic plan. Higher attention on service quality has resulted in increased profit. In the case of higher learning institution has possesses all the characteristics of service industry such as reliability, responsiveness,...

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Main Author: Malano, Elfianingsih
Format: Thesis
Language:English
Published: 2015
Subjects:
Online Access:http://eprints.utm.my/53690/1/ElfianingsihMalanoMFGHT2015.pdf
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author Malano, Elfianingsih
author_facet Malano, Elfianingsih
author_sort Malano, Elfianingsih
collection ePrints
description Service quality has become an important part in all advanced organization’s strategic plan. Higher attention on service quality has resulted in increased profit. In the case of higher learning institution has possesses all the characteristics of service industry such as reliability, responsiveness, assurance and empathy. The main aim for this study was to examine the perception of international student for service quality delivered by International Student Centre (ISC) in public universities and secondary objective was to identify the gap between expectation and perception using the gap analysis. Data were collected using questionnaire and analyse using the descriptive statistic. Using the modified SERVQUAL as a measure, this study asked international student during 2015-2016 academic session in three public universities in Malaysia consist of University Technology Malaysia, Northern University of Malaysia and Islamic International University Malaysia to complete a service quality survey to compare their expectation and perceptions. Therefore, gaps in educational service quality at the higher education can be measured. The finding shows that the mean score of all dimension of perception were negative and the gap in the quality of service is large. International Student Centre (ISC) should improving their service to meet the customer satisfaction. Thus, improvements are required across all four dimension of service quality.
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spelling utm.eprints-536902020-09-01T08:16:58Z http://eprints.utm.my/53690/ The expectation and perception of international student for delivery service quality in International Student Centre (ISC) in public universities Malano, Elfianingsih HD28 Management. Industrial Management Service quality has become an important part in all advanced organization’s strategic plan. Higher attention on service quality has resulted in increased profit. In the case of higher learning institution has possesses all the characteristics of service industry such as reliability, responsiveness, assurance and empathy. The main aim for this study was to examine the perception of international student for service quality delivered by International Student Centre (ISC) in public universities and secondary objective was to identify the gap between expectation and perception using the gap analysis. Data were collected using questionnaire and analyse using the descriptive statistic. Using the modified SERVQUAL as a measure, this study asked international student during 2015-2016 academic session in three public universities in Malaysia consist of University Technology Malaysia, Northern University of Malaysia and Islamic International University Malaysia to complete a service quality survey to compare their expectation and perceptions. Therefore, gaps in educational service quality at the higher education can be measured. The finding shows that the mean score of all dimension of perception were negative and the gap in the quality of service is large. International Student Centre (ISC) should improving their service to meet the customer satisfaction. Thus, improvements are required across all four dimension of service quality. 2015-06 Thesis NonPeerReviewed application/pdf en http://eprints.utm.my/53690/1/ElfianingsihMalanoMFGHT2015.pdf Malano, Elfianingsih (2015) The expectation and perception of international student for delivery service quality in International Student Centre (ISC) in public universities. Masters thesis, Universiti Teknologi Malaysia, Faculty of Geoinformation and Real Estate. http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:86039
spellingShingle HD28 Management. Industrial Management
Malano, Elfianingsih
The expectation and perception of international student for delivery service quality in International Student Centre (ISC) in public universities
title The expectation and perception of international student for delivery service quality in International Student Centre (ISC) in public universities
title_full The expectation and perception of international student for delivery service quality in International Student Centre (ISC) in public universities
title_fullStr The expectation and perception of international student for delivery service quality in International Student Centre (ISC) in public universities
title_full_unstemmed The expectation and perception of international student for delivery service quality in International Student Centre (ISC) in public universities
title_short The expectation and perception of international student for delivery service quality in International Student Centre (ISC) in public universities
title_sort expectation and perception of international student for delivery service quality in international student centre isc in public universities
topic HD28 Management. Industrial Management
url http://eprints.utm.my/53690/1/ElfianingsihMalanoMFGHT2015.pdf
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