The adoption and performance of official facebook fan page (FFP) among global airline companies
Organizations nowadays are relying on social media marketing for promotion and CRM purposes. Facebook is one of the most significant social media tools, which has been used worldwide. This study investigates the adoption and performance of Facebook fan pages among global airline companies in develop...
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| Format: | Thesis |
| Language: | English |
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2015
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| Online Access: | http://eprints.utm.my/54649/1/FakhriBaghirovMFM2015.pdf |
