Discourses of tourism in the official tourism websites in Southeast Asia

Today, as one of the biggest population movements and one of the world’s largest economic activities, tourism has become one of the more desirable areas to be investigated. Tourism promotional documents contain detailed description of potential destinations. However, very few research, if any, have...

Full description

Bibliographic Details
Main Author: Muhammad Salim, Muhammad Arfin
Format: Thesis
Language:English
Published: 2015
Subjects:
Online Access:http://eprints.utm.my/54729/1/MuhammadArfinPABHS2015.pdf
_version_ 1796860005339627520
author Muhammad Salim, Muhammad Arfin
author_facet Muhammad Salim, Muhammad Arfin
author_sort Muhammad Salim, Muhammad Arfin
collection ePrints
description Today, as one of the biggest population movements and one of the world’s largest economic activities, tourism has become one of the more desirable areas to be investigated. Tourism promotional documents contain detailed description of potential destinations. However, very few research, if any, have focused on investigating the text and visual images in portraying the destination image on official tourism websites. This research employed a qualitative research design underpinned by the Social Constructionism theory. In addition, discourse analysis and multimodality were utilized to describe the discourses of tourism by investigating the integration of language use and visual images in portraying the tourist destinations on the official tourism websites of Southeast Asian countries. This study aims to provide an in-depth and comprehensive understanding of the tourism discourse, in particular, the official tourism websites of four top tourism destinations in Southeast Asia that is Malaysia, Thailand, Singapore and Indonesia. Data were collected via online documentation and semi structured interview and analysed using both textual and visual analysis. The former included lexical and syntactical strategies, while the visual analysis focused on the analysis of salience and modality elements. The findings of the study revealed that various discourses of tourism like the discourse of diversity, and discourse of spirituality realized through textual and visual means are used to portray the destination image. Finally, the study has significant contribution to discourse driven research and has application for tourism website development.
first_indexed 2024-03-05T19:35:38Z
format Thesis
id utm.eprints-54729
institution Universiti Teknologi Malaysia - ePrints
language English
last_indexed 2024-03-05T19:35:38Z
publishDate 2015
record_format dspace
spelling utm.eprints-547292020-11-04T08:19:26Z http://eprints.utm.my/54729/ Discourses of tourism in the official tourism websites in Southeast Asia Muhammad Salim, Muhammad Arfin G154.9-155.8 Travel and state. Tourism Today, as one of the biggest population movements and one of the world’s largest economic activities, tourism has become one of the more desirable areas to be investigated. Tourism promotional documents contain detailed description of potential destinations. However, very few research, if any, have focused on investigating the text and visual images in portraying the destination image on official tourism websites. This research employed a qualitative research design underpinned by the Social Constructionism theory. In addition, discourse analysis and multimodality were utilized to describe the discourses of tourism by investigating the integration of language use and visual images in portraying the tourist destinations on the official tourism websites of Southeast Asian countries. This study aims to provide an in-depth and comprehensive understanding of the tourism discourse, in particular, the official tourism websites of four top tourism destinations in Southeast Asia that is Malaysia, Thailand, Singapore and Indonesia. Data were collected via online documentation and semi structured interview and analysed using both textual and visual analysis. The former included lexical and syntactical strategies, while the visual analysis focused on the analysis of salience and modality elements. The findings of the study revealed that various discourses of tourism like the discourse of diversity, and discourse of spirituality realized through textual and visual means are used to portray the destination image. Finally, the study has significant contribution to discourse driven research and has application for tourism website development. 2015-08 Thesis NonPeerReviewed application/pdf en http://eprints.utm.my/54729/1/MuhammadArfinPABHS2015.pdf Muhammad Salim, Muhammad Arfin (2015) Discourses of tourism in the official tourism websites in Southeast Asia. PhD thesis, Universiti Teknologi Malaysia, Language Academy. http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:94679
spellingShingle G154.9-155.8 Travel and state. Tourism
Muhammad Salim, Muhammad Arfin
Discourses of tourism in the official tourism websites in Southeast Asia
title Discourses of tourism in the official tourism websites in Southeast Asia
title_full Discourses of tourism in the official tourism websites in Southeast Asia
title_fullStr Discourses of tourism in the official tourism websites in Southeast Asia
title_full_unstemmed Discourses of tourism in the official tourism websites in Southeast Asia
title_short Discourses of tourism in the official tourism websites in Southeast Asia
title_sort discourses of tourism in the official tourism websites in southeast asia
topic G154.9-155.8 Travel and state. Tourism
url http://eprints.utm.my/54729/1/MuhammadArfinPABHS2015.pdf
work_keys_str_mv AT muhammadsalimmuhammadarfin discoursesoftourismintheofficialtourismwebsitesinsoutheastasia