The effect of perceived trust, perceived security and attitude on online purchase intention in Malaysia public universities
The popularity of online shopping in electronic commerce (e-commerce) is significantly tempered with concerns over perceived trust and perceived security in online purchasing. Lack of trust and security issue cause the online users to avoid participating in online purchasing and instead they use the...
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| Format: | Thesis |
| Language: | English |
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2015
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| Online Access: | http://eprints.utm.my/54762/1/FatemehMeskaranPAIS2015.pdf |