E-WOM review adoption and green purchase intention: the application of Source Credibility Theory (SCT)
Green products are environmentally friendly products that have less harmful effects on humans and the environment. Green products offer long-term practical development opportunities from social and economic perspectives. Electronic word of mouth (E-WOM) is an important influencer in the review or ev...
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American Scientific Publishers
2015
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E-WOM review adoption and green purchase intention: the application of source credibility theory (SCT)
Published 2015
Conference or Workshop Item