A conceptual model of the relationship between market orientation and supply chain performance
Addressing a lack of research on the relationship between marketing and supply chain management, a new conceptual framework incorporates organizational learning, supply chain innovation, trust, supply chain management strategy, commitment, and collaboration as mediating factors in the relationship b...
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| Format: | Article |
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Wiley
2015
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| _version_ | 1796860152234639360 |
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| author | Karami, Meisam Malekifar, Shaghayegh Nasiri, Ali Beigi Nasiri, Mostafa Beigi Feili, Homayoun Khan, Saifur |
| author_facet | Karami, Meisam Malekifar, Shaghayegh Nasiri, Ali Beigi Nasiri, Mostafa Beigi Feili, Homayoun Khan, Saifur |
| author_sort | Karami, Meisam |
| collection | ePrints |
| description | Addressing a lack of research on the relationship between marketing and supply chain management, a new conceptual framework incorporates organizational learning, supply chain innovation, trust, supply chain management strategy, commitment, and collaboration as mediating factors in the relationship between market orientation and supply chain performance. Only by identifying the dimensions of effective performance and assessing their impact on each other can organizational leaders strengthen the bonds among partners in the supply chain toward generating the efficiencies that improve its management and performance. The proposed framework can also be used to facilitate further research into the link between market orientation and supply chain performance. |
| first_indexed | 2024-03-05T19:37:41Z |
| format | Article |
| id | utm.eprints-55440 |
| institution | Universiti Teknologi Malaysia - ePrints |
| last_indexed | 2024-03-05T19:37:41Z |
| publishDate | 2015 |
| publisher | Wiley |
| record_format | dspace |
| spelling | utm.eprints-554402017-02-15T06:43:36Z http://eprints.utm.my/55440/ A conceptual model of the relationship between market orientation and supply chain performance Karami, Meisam Malekifar, Shaghayegh Nasiri, Ali Beigi Nasiri, Mostafa Beigi Feili, Homayoun Khan, Saifur HD28 Management. Industrial Management Addressing a lack of research on the relationship between marketing and supply chain management, a new conceptual framework incorporates organizational learning, supply chain innovation, trust, supply chain management strategy, commitment, and collaboration as mediating factors in the relationship between market orientation and supply chain performance. Only by identifying the dimensions of effective performance and assessing their impact on each other can organizational leaders strengthen the bonds among partners in the supply chain toward generating the efficiencies that improve its management and performance. The proposed framework can also be used to facilitate further research into the link between market orientation and supply chain performance. Wiley 2015-01 Article PeerReviewed Karami, Meisam and Malekifar, Shaghayegh and Nasiri, Ali Beigi and Nasiri, Mostafa Beigi and Feili, Homayoun and Khan, Saifur (2015) A conceptual model of the relationship between market orientation and supply chain performance. Global Business and Organizational Excellence, 34 (2). pp. 75-85. ISSN 1932-2054 http://dx.doi.org/10.1002/joe.21595 DOI:10.1002/joe.21595 |
| spellingShingle | HD28 Management. Industrial Management Karami, Meisam Malekifar, Shaghayegh Nasiri, Ali Beigi Nasiri, Mostafa Beigi Feili, Homayoun Khan, Saifur A conceptual model of the relationship between market orientation and supply chain performance |
| title | A conceptual model of the relationship between market orientation and supply chain performance |
| title_full | A conceptual model of the relationship between market orientation and supply chain performance |
| title_fullStr | A conceptual model of the relationship between market orientation and supply chain performance |
| title_full_unstemmed | A conceptual model of the relationship between market orientation and supply chain performance |
| title_short | A conceptual model of the relationship between market orientation and supply chain performance |
| title_sort | conceptual model of the relationship between market orientation and supply chain performance |
| topic | HD28 Management. Industrial Management |
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