A conceptual model of the relationship between market orientation and supply chain performance
Addressing a lack of research on the relationship between marketing and supply chain management, a new conceptual framework incorporates organizational learning, supply chain innovation, trust, supply chain management strategy, commitment, and collaboration as mediating factors in the relationship b...
| Main Authors: | , , , , , |
|---|---|
| Format: | Article |
| Published: |
Wiley
2015
|
| Subjects: |