Conceptual framework for experiences’ quality based on senses’ perception with behaviour as a mediator: In the context of cultural heritage attractions

Sensory experience gives an impact on the quality of visitors’ experience and their behaviours during the experiential consumption of designated attractions. Numerous studies had been conducted on the importance of sensory experience, and it was found that sensory experience provides unique opportun...

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Bibliographic Details
Main Authors: Abd. Rahman, Nur Hidayah, Khalifah, Zainab, Ismail, Hairul Nizam
Format: Article
Published: American Scientific Publishers 2015
Subjects:

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