Mystery of aircraft MH370: Electronic word-of-mouth towards Malaysia airline reputation
This research is conducted to investigate the relationship between factors of electronic word-of-mouth on social media networking sites towards Malaysia Airline reputation on case mystery of aircraft MH370. In addition, this research is to determine the most factor of electronic word-of-mouth on soc...
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| Format: | Article |
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American Scientific Publishers
2015
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| _version_ | 1796860544323420160 |
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| author | Baharun, Rohaizat Abdul Wahid, Hannis Sazreen Awang, Zubaidah |
| author_facet | Baharun, Rohaizat Abdul Wahid, Hannis Sazreen Awang, Zubaidah |
| author_sort | Baharun, Rohaizat |
| collection | ePrints |
| description | This research is conducted to investigate the relationship between factors of electronic word-of-mouth on social media networking sites towards Malaysia Airline reputation on case mystery of aircraft MH370. In addition, this research is to determine the most factor of electronic word-of-mouth on social media networking sites that affecting Malaysia Airline reputation on case mystery of aircraft MH370. This research’ scope is focus on the passengers who had experienced with the service of Malaysia Airline after case MH370 and had spread electronic word-of-mouth on social media networking sites on that case. This research is using the useable sample of 200 respondents to answer the questionnaire at Sultan Haji Ahmad Shah Airport, Kuantan. The results indicated that information sharing desire, customer satisfaction, self-presentation desire and reward factor on electronic word-of-mouth on social media networking sites has relationship towards Malaysia Airline reputation on that case. In addition, self-presentation desire is the factor of electronic word-of-mouth on social media networking sites that mostly affecting Malaysia Airline reputation on quality of products and services on case mystery of aircraft MH370. The findings reveal several implications were drawn based on the results of the research as to enhance Malaysia Airlines reputation besides for the purpose of the future research. |
| first_indexed | 2024-03-05T19:42:57Z |
| format | Article |
| id | utm.eprints-58618 |
| institution | Universiti Teknologi Malaysia - ePrints |
| last_indexed | 2024-03-05T19:42:57Z |
| publishDate | 2015 |
| publisher | American Scientific Publishers |
| record_format | dspace |
| spelling | utm.eprints-586182021-12-13T02:48:22Z http://eprints.utm.my/58618/ Mystery of aircraft MH370: Electronic word-of-mouth towards Malaysia airline reputation Baharun, Rohaizat Abdul Wahid, Hannis Sazreen Awang, Zubaidah HB Economic Theory This research is conducted to investigate the relationship between factors of electronic word-of-mouth on social media networking sites towards Malaysia Airline reputation on case mystery of aircraft MH370. In addition, this research is to determine the most factor of electronic word-of-mouth on social media networking sites that affecting Malaysia Airline reputation on case mystery of aircraft MH370. This research’ scope is focus on the passengers who had experienced with the service of Malaysia Airline after case MH370 and had spread electronic word-of-mouth on social media networking sites on that case. This research is using the useable sample of 200 respondents to answer the questionnaire at Sultan Haji Ahmad Shah Airport, Kuantan. The results indicated that information sharing desire, customer satisfaction, self-presentation desire and reward factor on electronic word-of-mouth on social media networking sites has relationship towards Malaysia Airline reputation on that case. In addition, self-presentation desire is the factor of electronic word-of-mouth on social media networking sites that mostly affecting Malaysia Airline reputation on quality of products and services on case mystery of aircraft MH370. The findings reveal several implications were drawn based on the results of the research as to enhance Malaysia Airlines reputation besides for the purpose of the future research. American Scientific Publishers 2015 Article PeerReviewed Baharun, Rohaizat and Abdul Wahid, Hannis Sazreen and Awang, Zubaidah (2015) Mystery of aircraft MH370: Electronic word-of-mouth towards Malaysia airline reputation. Advanced Science Letters, 21 (5). pp. 1170-1172. ISSN 1936-6612 http://dx.doi.org/10.1166/asl.2015.6024 DOI:10.1166/asl.2015.6024 |
| spellingShingle | HB Economic Theory Baharun, Rohaizat Abdul Wahid, Hannis Sazreen Awang, Zubaidah Mystery of aircraft MH370: Electronic word-of-mouth towards Malaysia airline reputation |
| title | Mystery of aircraft MH370: Electronic word-of-mouth towards Malaysia airline reputation |
| title_full | Mystery of aircraft MH370: Electronic word-of-mouth towards Malaysia airline reputation |
| title_fullStr | Mystery of aircraft MH370: Electronic word-of-mouth towards Malaysia airline reputation |
| title_full_unstemmed | Mystery of aircraft MH370: Electronic word-of-mouth towards Malaysia airline reputation |
| title_short | Mystery of aircraft MH370: Electronic word-of-mouth towards Malaysia airline reputation |
| title_sort | mystery of aircraft mh370 electronic word of mouth towards malaysia airline reputation |
| topic | HB Economic Theory |
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