The role of airline travelers' pre-recovery emotions during the service recovery process

This study examines (1) the relationships between airline travelers’ casual attribution (stability and controllability), pre-recovery emotions, post-recovery emotions, and overall satisfaction; and (2) analyzes the mediating effect of pre-recovery emotions on the relationship between causal attribut...

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Main Authors: Nikbin, Davoud, Iranmanesh, Mohammad, Hyun, Sunghyupsean, Baharun, Rohaizat, Kim, Insin
Format: Article
Published: Routledge 2015
Subjects:
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author Nikbin, Davoud
Iranmanesh, Mohammad
Hyun, Sunghyupsean
Baharun, Rohaizat
Kim, Insin
author_facet Nikbin, Davoud
Iranmanesh, Mohammad
Hyun, Sunghyupsean
Baharun, Rohaizat
Kim, Insin
author_sort Nikbin, Davoud
collection ePrints
description This study examines (1) the relationships between airline travelers’ casual attribution (stability and controllability), pre-recovery emotions, post-recovery emotions, and overall satisfaction; and (2) analyzes the mediating effect of pre-recovery emotions on the relationship between causal attribution and post-recovery emotions. Theoretical hypotheses were derived based on a literature review, and to empirically test the hypotheses, data were collected from 210 airline travelers in Malaysia. These respondents were airline travelers who experienced some service failure and relevant service recovery within the past year. According to the results, the two dimensions of casual attribution both influenced pre-recovery emotions. Pre-recovery emotions were significantly related to positive and negative post-recovery emotions, and post-recovery emotions were significantly related to overall satisfaction. In addition, pre-recovery emotions moderated the relationship between casual attribution and post-recovery emotions. These results have important practical implications.
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spelling utm.eprints-589892021-11-24T07:55:43Z http://eprints.utm.my/58989/ The role of airline travelers' pre-recovery emotions during the service recovery process Nikbin, Davoud Iranmanesh, Mohammad Hyun, Sunghyupsean Baharun, Rohaizat Kim, Insin HD28 Management. Industrial Management This study examines (1) the relationships between airline travelers’ casual attribution (stability and controllability), pre-recovery emotions, post-recovery emotions, and overall satisfaction; and (2) analyzes the mediating effect of pre-recovery emotions on the relationship between causal attribution and post-recovery emotions. Theoretical hypotheses were derived based on a literature review, and to empirically test the hypotheses, data were collected from 210 airline travelers in Malaysia. These respondents were airline travelers who experienced some service failure and relevant service recovery within the past year. According to the results, the two dimensions of casual attribution both influenced pre-recovery emotions. Pre-recovery emotions were significantly related to positive and negative post-recovery emotions, and post-recovery emotions were significantly related to overall satisfaction. In addition, pre-recovery emotions moderated the relationship between casual attribution and post-recovery emotions. These results have important practical implications. Routledge 2015 Article PeerReviewed Nikbin, Davoud and Iranmanesh, Mohammad and Hyun, Sunghyupsean and Baharun, Rohaizat and Kim, Insin (2015) The role of airline travelers' pre-recovery emotions during the service recovery process. Journal of Travel and Tourism Marketing, 32 (6). pp. 677-691. ISSN 1054-8408 http://dx.doi.org/10.1080/10548408.2014.948656 DOI:10.1080/10548408.2014.948656
spellingShingle HD28 Management. Industrial Management
Nikbin, Davoud
Iranmanesh, Mohammad
Hyun, Sunghyupsean
Baharun, Rohaizat
Kim, Insin
The role of airline travelers' pre-recovery emotions during the service recovery process
title The role of airline travelers' pre-recovery emotions during the service recovery process
title_full The role of airline travelers' pre-recovery emotions during the service recovery process
title_fullStr The role of airline travelers' pre-recovery emotions during the service recovery process
title_full_unstemmed The role of airline travelers' pre-recovery emotions during the service recovery process
title_short The role of airline travelers' pre-recovery emotions during the service recovery process
title_sort role of airline travelers pre recovery emotions during the service recovery process
topic HD28 Management. Industrial Management
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