A conceptual framework of social presence of B2C e-Commerce trust
The existence of risk in electronic transaction makes consumer reluctance to engage with e-Commerce. Thus, many researches have been conducted on different properties of trust but lack of attention has been given to interpersonal based trust. By considering one of potential limitations of e-Commerce...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Published: |
Faculty of Computer Science and Information Systems Universiti Teknologi Malaysia
2014
|
| Subjects: |