| Resumo: | ABSTRACT: This article describes the impact of self concept on motivation process. In this article, the structure and development of the self concept is reviewed and how it effects the motivational process. The traditional theories of work motivation are also reviewed. The motivational processes of expectancy, attribution, cognitive dissonance, and reinforcement have all been used to explain motivation. This article will describe how each of these motivational processes can be understood by using the self concept as a basis of motivation.
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