Understanding consumers' purchasing intention of organic beauty products
The purpose of this research study wa s to provide a general understanding of consumers' purchasing intention of organic beauty product (OBP) among OBP and non-OBP buyers. A total number of 150 questionnaires were collected at a well-known shopping complex in Malaysia. Partial least square (PLS...
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| Format: | Article |
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World Food Ltd. and WFL Publishers
2014
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| _version_ | 1796861408529350656 |
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| author | Md. Nor, Khalil Pink, Yee Yean Al-Agaga, Ameen Mahdi Chew, Danjoon |
| author_facet | Md. Nor, Khalil Pink, Yee Yean Al-Agaga, Ameen Mahdi Chew, Danjoon |
| author_sort | Md. Nor, Khalil |
| collection | ePrints |
| description | The purpose of this research study wa s to provide a general understanding of consumers' purchasing intention of organic beauty product (OBP) among OBP and non-OBP buyers. A total number of 150 questionnaires were collected at a well-known shopping complex in Malaysia. Partial least square (PLS) approach was adopted in the analysis of the results. The findings of this study show that purchasing intentions of non-OBP buyers are significantly influenced by health consciousness and product availability, whereas OBP buyers are affected by environmental consciousness and product availability. However, purchasing intentions of both OBP and non-OBP buyers are not significantly influenced by information availability. |
| first_indexed | 2024-03-05T19:55:51Z |
| format | Article |
| id | utm.eprints-63154 |
| institution | Universiti Teknologi Malaysia - ePrints |
| last_indexed | 2024-03-05T19:55:51Z |
| publishDate | 2014 |
| publisher | World Food Ltd. and WFL Publishers |
| record_format | dspace |
| spelling | utm.eprints-631542017-07-06T06:04:34Z http://eprints.utm.my/63154/ Understanding consumers' purchasing intention of organic beauty products Md. Nor, Khalil Pink, Yee Yean Al-Agaga, Ameen Mahdi Chew, Danjoon HD Industries. Land use. Labor The purpose of this research study wa s to provide a general understanding of consumers' purchasing intention of organic beauty product (OBP) among OBP and non-OBP buyers. A total number of 150 questionnaires were collected at a well-known shopping complex in Malaysia. Partial least square (PLS) approach was adopted in the analysis of the results. The findings of this study show that purchasing intentions of non-OBP buyers are significantly influenced by health consciousness and product availability, whereas OBP buyers are affected by environmental consciousness and product availability. However, purchasing intentions of both OBP and non-OBP buyers are not significantly influenced by information availability. World Food Ltd. and WFL Publishers 2014 Article PeerReviewed Md. Nor, Khalil and Pink, Yee Yean and Al-Agaga, Ameen Mahdi and Chew, Danjoon (2014) Understanding consumers' purchasing intention of organic beauty products. Journal of Food, Agriculture and Environment, 12 (2). pp. 155-159. ISSN 1459-0263 http://world-food.net/download/journals/2014-issue_2/2014-issue_2-food/28.pdf |
| spellingShingle | HD Industries. Land use. Labor Md. Nor, Khalil Pink, Yee Yean Al-Agaga, Ameen Mahdi Chew, Danjoon Understanding consumers' purchasing intention of organic beauty products |
| title | Understanding consumers' purchasing intention of organic beauty products |
| title_full | Understanding consumers' purchasing intention of organic beauty products |
| title_fullStr | Understanding consumers' purchasing intention of organic beauty products |
| title_full_unstemmed | Understanding consumers' purchasing intention of organic beauty products |
| title_short | Understanding consumers' purchasing intention of organic beauty products |
| title_sort | understanding consumers purchasing intention of organic beauty products |
| topic | HD Industries. Land use. Labor |
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