Risk factors of contractor's corporate reputation
Apparently, the quest for product and service differentiation has highlighted that intangible assets like reputation provide potential competitive advantage to an organisation. Reputation is built from ‘inside out’ of an organisation. The process would involved building a solid foundation of cor...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2006
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| Subjects: | |
| Online Access: | http://eprints.utm.my/647/1/CM_49%5B1%5D._Risk_factors_for_contractor._Fuziah.pdf |
| _version_ | 1796853117277437952 |
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| author | Ismail, Fuziah Mustapa, Muzani Mustapa, Fara Diva |
| author_facet | Ismail, Fuziah Mustapa, Muzani Mustapa, Fara Diva |
| author_sort | Ismail, Fuziah |
| collection | ePrints |
| description | Apparently, the quest for product and service differentiation has highlighted that intangible assets like reputation provide potential competitive advantage to an organisation. Reputation is built from ‘inside out’ of an organisation. The process would involved building a solid foundation of corporate vision and values that are strengthened by management policies, moulding one's image and responding to external expectations accordingly. Any action by an organisation has a direct impact on its reputation, which may damage it. Literature showed that the risk factors involved vary considerably. This paper therefore set out to establish the issues impacting corporate reputation of a construction company and prioritizes it. |
| first_indexed | 2024-03-05T17:54:51Z |
| format | Conference or Workshop Item |
| id | utm.eprints-647 |
| institution | Universiti Teknologi Malaysia - ePrints |
| language | English |
| last_indexed | 2024-03-05T17:54:51Z |
| publishDate | 2006 |
| record_format | dspace |
| spelling | utm.eprints-6472017-09-06T04:41:35Z http://eprints.utm.my/647/ Risk factors of contractor's corporate reputation Ismail, Fuziah Mustapa, Muzani Mustapa, Fara Diva GV Recreation Leisure Apparently, the quest for product and service differentiation has highlighted that intangible assets like reputation provide potential competitive advantage to an organisation. Reputation is built from ‘inside out’ of an organisation. The process would involved building a solid foundation of corporate vision and values that are strengthened by management policies, moulding one's image and responding to external expectations accordingly. Any action by an organisation has a direct impact on its reputation, which may damage it. Literature showed that the risk factors involved vary considerably. This paper therefore set out to establish the issues impacting corporate reputation of a construction company and prioritizes it. 2006 Conference or Workshop Item NonPeerReviewed application/pdf en http://eprints.utm.my/647/1/CM_49%5B1%5D._Risk_factors_for_contractor._Fuziah.pdf Ismail, Fuziah and Mustapa, Muzani and Mustapa, Fara Diva (2006) Risk factors of contractor's corporate reputation. In: ICCI-2006. (Unpublished) |
| spellingShingle | GV Recreation Leisure Ismail, Fuziah Mustapa, Muzani Mustapa, Fara Diva Risk factors of contractor's corporate reputation |
| title | Risk factors of contractor's corporate reputation |
| title_full | Risk factors of contractor's corporate reputation |
| title_fullStr | Risk factors of contractor's corporate reputation |
| title_full_unstemmed | Risk factors of contractor's corporate reputation |
| title_short | Risk factors of contractor's corporate reputation |
| title_sort | risk factors of contractor s corporate reputation |
| topic | GV Recreation Leisure |
| url | http://eprints.utm.my/647/1/CM_49%5B1%5D._Risk_factors_for_contractor._Fuziah.pdf |
| work_keys_str_mv | AT ismailfuziah riskfactorsofcontractorscorporatereputation AT mustapamuzani riskfactorsofcontractorscorporatereputation AT mustapafaradiva riskfactorsofcontractorscorporatereputation |