The influence of service quality on satisfaction: does gender really matter?

The influence of service quality on satisfaction: does gender really matter?

This study examined the influence of service quality on satisfaction and investigated whether satisfaction varies between male and female in response to the perceived service quality in the Malaysian tourism context. Design/methodology: The population of the study was tourists travelling to Malaysia...

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Bibliographic Details
Main Authors:	Kwok, See Ying, Jusoh, Ahmad, Khalifah, Zainab
Format:	Article
Published:	OmniaScience 2016
Subjects:	HD28 Management. Industrial Management

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