The adoption of open innovation and co-creation in Malaysian telecommunication industry
In the recent years, open innovation and co-creation concepts engaging customers in organizations have been gaining widespread attention around the globe. This is particularly significant in the telecommunication space, given the abundant benefits from economy of scale, ease of access to resources,...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Published: |
American Scientific Publishers
2016
|
| Subjects: |