Turn team innovation into product attractiveness: a case study
Fostering team innovation is important for firms to sustain competitive advantages. However, the empirical studies for the function of team innovation on customer perceived attractiveness is scare. To address the knowledge gap, we propose the link between team innovation and customer perceived attra...
| Main Authors: | , , , , |
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| Format: | Article |
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International Information Institute Ltd.
2016
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| _version_ | 1796861898508992512 |
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| author | Goh, C. F. Rasli, A. Tan, O. K. Choi, S. L. Yusof, H. M. |
| author_facet | Goh, C. F. Rasli, A. Tan, O. K. Choi, S. L. Yusof, H. M. |
| author_sort | Goh, C. F. |
| collection | ePrints |
| description | Fostering team innovation is important for firms to sustain competitive advantages. However, the empirical studies for the function of team innovation on customer perceived attractiveness is scare. To address the knowledge gap, we propose the link between team innovation and customer perceived attractiveness. In other words, this study investigates the effect of team innovation on customer perceived product attractiveness. The study results confirmed that team innovation exhibits a positive impact on customer perceived attractiveness. |
| first_indexed | 2024-03-05T20:03:23Z |
| format | Article |
| id | utm.eprints-72238 |
| institution | Universiti Teknologi Malaysia - ePrints |
| last_indexed | 2024-03-05T20:03:23Z |
| publishDate | 2016 |
| publisher | International Information Institute Ltd. |
| record_format | dspace |
| spelling | utm.eprints-722382017-11-23T04:17:44Z http://eprints.utm.my/72238/ Turn team innovation into product attractiveness: a case study Goh, C. F. Rasli, A. Tan, O. K. Choi, S. L. Yusof, H. M. HD28 Management. Industrial Management Fostering team innovation is important for firms to sustain competitive advantages. However, the empirical studies for the function of team innovation on customer perceived attractiveness is scare. To address the knowledge gap, we propose the link between team innovation and customer perceived attractiveness. In other words, this study investigates the effect of team innovation on customer perceived product attractiveness. The study results confirmed that team innovation exhibits a positive impact on customer perceived attractiveness. International Information Institute Ltd. 2016 Article PeerReviewed Goh, C. F. and Rasli, A. and Tan, O. K. and Choi, S. L. and Yusof, H. M. (2016) Turn team innovation into product attractiveness: a case study. Information (Japan), 19 (18A). pp. 3209-3214. ISSN 1343-4500 https://www.scopus.com/inward/record.uri?eid=2-s2.0-84993958672&partnerID=40&md5=306bc86e2e27d4b2954366b74f00e4e9 |
| spellingShingle | HD28 Management. Industrial Management Goh, C. F. Rasli, A. Tan, O. K. Choi, S. L. Yusof, H. M. Turn team innovation into product attractiveness: a case study |
| title | Turn team innovation into product attractiveness: a case study |
| title_full | Turn team innovation into product attractiveness: a case study |
| title_fullStr | Turn team innovation into product attractiveness: a case study |
| title_full_unstemmed | Turn team innovation into product attractiveness: a case study |
| title_short | Turn team innovation into product attractiveness: a case study |
| title_sort | turn team innovation into product attractiveness a case study |
| topic | HD28 Management. Industrial Management |
| work_keys_str_mv | AT gohcf turnteaminnovationintoproductattractivenessacasestudy AT raslia turnteaminnovationintoproductattractivenessacasestudy AT tanok turnteaminnovationintoproductattractivenessacasestudy AT choisl turnteaminnovationintoproductattractivenessacasestudy AT yusofhm turnteaminnovationintoproductattractivenessacasestudy |