An integrated model of service experience, emotions, satisfaction, and price acceptance: an empirical analysis in the Chinese hospitality industry

This study investigated the relationships between service experience, emotions, satisfaction, and price acceptance in Chinese resort hotels. A self-administered survey was used to collect the data from respondents. A total of 500 questionnaires were distributed to customers at resort hotels in three...

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Main Authors: Ali, F., Amin, M., Cobanoglu, C.
Format: Article
Published: Routledge 2016
Subjects:
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author Ali, F.
Amin, M.
Cobanoglu, C.
author_facet Ali, F.
Amin, M.
Cobanoglu, C.
author_sort Ali, F.
collection ePrints
description This study investigated the relationships between service experience, emotions, satisfaction, and price acceptance in Chinese resort hotels. A self-administered survey was used to collect the data from respondents. A total of 500 questionnaires were distributed to customers at resort hotels in three cities of China; 170 were returned representing a response rate of 34%. The results of this study show a significant relationship between service experience and emotions, jointly influencing customer satisfaction, which influences price acceptance of customers. These results indicate that management of resort hotels need to consider how the physical environment, interaction with employees, and other customers within resort hotels can be managed in order to satisfy the customers emotionally, which will lead them to accept premium prices charged by resort hotels. This study would enable resort hotels to have a better understanding of how a great experience and positive emotions influences customer satisfaction and price acceptance.
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spelling utm.eprints-725382017-11-27T03:02:22Z http://eprints.utm.my/72538/ An integrated model of service experience, emotions, satisfaction, and price acceptance: an empirical analysis in the Chinese hospitality industry Ali, F. Amin, M. Cobanoglu, C. HF Commerce This study investigated the relationships between service experience, emotions, satisfaction, and price acceptance in Chinese resort hotels. A self-administered survey was used to collect the data from respondents. A total of 500 questionnaires were distributed to customers at resort hotels in three cities of China; 170 were returned representing a response rate of 34%. The results of this study show a significant relationship between service experience and emotions, jointly influencing customer satisfaction, which influences price acceptance of customers. These results indicate that management of resort hotels need to consider how the physical environment, interaction with employees, and other customers within resort hotels can be managed in order to satisfy the customers emotionally, which will lead them to accept premium prices charged by resort hotels. This study would enable resort hotels to have a better understanding of how a great experience and positive emotions influences customer satisfaction and price acceptance. Routledge 2016 Article PeerReviewed Ali, F. and Amin, M. and Cobanoglu, C. (2016) An integrated model of service experience, emotions, satisfaction, and price acceptance: an empirical analysis in the Chinese hospitality industry. Journal of Hospitality Marketing and Management, 25 (4). pp. 449-475. ISSN 1936-8623 https://www.scopus.com/inward/record.uri?eid=2-s2.0-84945206585&doi=10.1080%2f19368623.2015.1019172&partnerID=40&md5=e5d8699e6e4898ce1163b635e07f16bf
spellingShingle HF Commerce
Ali, F.
Amin, M.
Cobanoglu, C.
An integrated model of service experience, emotions, satisfaction, and price acceptance: an empirical analysis in the Chinese hospitality industry
title An integrated model of service experience, emotions, satisfaction, and price acceptance: an empirical analysis in the Chinese hospitality industry
title_full An integrated model of service experience, emotions, satisfaction, and price acceptance: an empirical analysis in the Chinese hospitality industry
title_fullStr An integrated model of service experience, emotions, satisfaction, and price acceptance: an empirical analysis in the Chinese hospitality industry
title_full_unstemmed An integrated model of service experience, emotions, satisfaction, and price acceptance: an empirical analysis in the Chinese hospitality industry
title_short An integrated model of service experience, emotions, satisfaction, and price acceptance: an empirical analysis in the Chinese hospitality industry
title_sort integrated model of service experience emotions satisfaction and price acceptance an empirical analysis in the chinese hospitality industry
topic HF Commerce
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