Tour operators’ information and communication technology adoption in Malaysia

The major shift in the international travel industry business strategies is attributable to the progress of Information and Communication Technology (ICT). Conversely, the capability of Tour Operators to remain in the travel industry, regardless of the fast changes in ICT, has become a current debat...

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Main Authors: Fuza, Z. I. M., Isa, S. M., Ismail, H. N.
Format: Conference or Workshop Item
Published: CRC Press/Balkema 2016
Subjects:
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author Fuza, Z. I. M.
Isa, S. M.
Ismail, H. N.
author_facet Fuza, Z. I. M.
Isa, S. M.
Ismail, H. N.
author_sort Fuza, Z. I. M.
collection ePrints
description The major shift in the international travel industry business strategies is attributable to the progress of Information and Communication Technology (ICT). Conversely, the capability of Tour Operators to remain in the travel industry, regardless of the fast changes in ICT, has become a current debateable issue. Therefore, the objective of this paper is to determine the type of ICT adoption patterns among Tour Operators in the Central Region of Malaysia. Descriptive research designs were employed using questionnaire as the data collection method. Predefined questionnaires were distributed to Tour Operators through random sampling, via online surveys and face-to-face, located in Wilayah Persekutuan and Selangor, Malaysia. SPSS software application assists in data analysis process. The result reveals the types of ICTs adopted by Tour Operators in the Central Region of Malaysia according to the five categories of ICT adoption.
first_indexed 2024-03-05T20:06:15Z
format Conference or Workshop Item
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institution Universiti Teknologi Malaysia - ePrints
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publishDate 2016
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spelling utm.eprints-734862017-11-26T03:37:05Z http://eprints.utm.my/73486/ Tour operators’ information and communication technology adoption in Malaysia Fuza, Z. I. M. Isa, S. M. Ismail, H. N. TH Building construction The major shift in the international travel industry business strategies is attributable to the progress of Information and Communication Technology (ICT). Conversely, the capability of Tour Operators to remain in the travel industry, regardless of the fast changes in ICT, has become a current debateable issue. Therefore, the objective of this paper is to determine the type of ICT adoption patterns among Tour Operators in the Central Region of Malaysia. Descriptive research designs were employed using questionnaire as the data collection method. Predefined questionnaires were distributed to Tour Operators through random sampling, via online surveys and face-to-face, located in Wilayah Persekutuan and Selangor, Malaysia. SPSS software application assists in data analysis process. The result reveals the types of ICTs adopted by Tour Operators in the Central Region of Malaysia according to the five categories of ICT adoption. CRC Press/Balkema 2016 Conference or Workshop Item PeerReviewed Fuza, Z. I. M. and Isa, S. M. and Ismail, H. N. (2016) Tour operators’ information and communication technology adoption in Malaysia. In: 3rd International Hospitality and Tourism Conference, IHTC 2016 and 2nd International Seminar on Tourism, ISOT 2016, 10-12 Oct 2016, Bandung, Indonesia. https://www.scopus.com/inward/record.uri?eid=2-s2.0-85016207980&partnerID=40&md5=c5c10ed52655ae9e35ceaf0781db7892
spellingShingle TH Building construction
Fuza, Z. I. M.
Isa, S. M.
Ismail, H. N.
Tour operators’ information and communication technology adoption in Malaysia
title Tour operators’ information and communication technology adoption in Malaysia
title_full Tour operators’ information and communication technology adoption in Malaysia
title_fullStr Tour operators’ information and communication technology adoption in Malaysia
title_full_unstemmed Tour operators’ information and communication technology adoption in Malaysia
title_short Tour operators’ information and communication technology adoption in Malaysia
title_sort tour operators information and communication technology adoption in malaysia
topic TH Building construction
work_keys_str_mv AT fuzazim touroperatorsinformationandcommunicationtechnologyadoptioninmalaysia
AT isasm touroperatorsinformationandcommunicationtechnologyadoptioninmalaysia
AT ismailhn touroperatorsinformationandcommunicationtechnologyadoptioninmalaysia