Tour operators’ information and communication technology adoption in Malaysia
The major shift in the international travel industry business strategies is attributable to the progress of Information and Communication Technology (ICT). Conversely, the capability of Tour Operators to remain in the travel industry, regardless of the fast changes in ICT, has become a current debat...
Main Authors: | Fuza, Z. I. M., Isa, S. M., Ismail, H. N. |
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Format: | Conference or Workshop Item |
Published: |
CRC Press/Balkema
2016
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Subjects: |
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