A conceptual model of tourist satisfaction
Tourism is a rapidly growing business that receives global attention. Successful tourism business will offer many benefits to the host countries. Although Malaysia's tourism industry is fast expanding, studies on satisfaction in the tourism context are still limited. Hence, conducting more sati...
Main Authors: | Ying, K. S., Jusoh, A., Khalifah, Z. |
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Format: | Article |
Published: |
Universiti Putra Malaysia
2016
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Subjects: |
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