The role of innovation in the relation between psychic distance and organizational performance
Previous research suggests that the perceptions of a high degree of differences and subsequent uncertainty when expanding into psychically distant markets triggers strategies for innovation adoption. This study examined the model on the mediating effect of innovation on psychic distance and organiza...
Main Authors: | Mahadi, N., Mohammad, J., Yaakop, A. Y., Rahman, N. R. |
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Format: | Article |
Published: |
American Scientific Publishers
2017
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Subjects: |
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