Perceived images of Kuala Lumur from the perspective of international tourists
Most existing literature on destination image studies focus on measuring tourist perceived image using the perspective of ‘before and after’ visitation. However, a question arises as to how these efforts represent an accurate image of the tourist experience during their visit in a particular destina...
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| Format: | Thesis |
| Language: | English |
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2017
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| Online Access: | http://eprints.utm.my/79547/1/SyedMuhammadRafyPFAB2017.pdf |