Moderating effect of trust between perceived value and customer brand engagement in SNSs
The Internet has ushered a new age of social media marketing. Presently, many companies have formed a social media presence to promote their businesses online. As the mnnber of active users in Social Networking Sites (SNSs) continues to increase, many companies are making significant investment in S...
Main Authors: | Ho, Peng Han, Thoo, Ai Chin, Abdul Hamid, Abu Bakar, Huam, Han Tat |
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Format: | Article |
Language: | English |
Published: |
Medwell Joumals
2017
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Subjects: | |
Online Access: | http://eprints.utm.my/80465/1/HoPengHan2017_ModeratingEffectofTrustBetweenPerceivedValue.pdf |
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