Customer engagement in social commerce: A theoretical review
Social commerce (s-commerce) has changed both businesses and customers. The role of customer has dramatically changed with the rapid growth of s-commerce. Customer engagement behavior in the s- commerce context has become a key competitive advantage for companies that aim to build a customer- centri...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Asean Research Republic Network
2017
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| Subjects: | |
| Online Access: | http://eprints.utm.my/81355/1/AbdelsalamHHBusalim2017_CustomerEngagementInSocialCommerce.pdf |