Communication patterns of Malaysian SME interactions using whatsapp
Social media applications play important roles in present business environment especially for communication purposes. One of the main applications in today’s communication is WhatsApp. Hence, this paper intends to describe and report the findings of a pilot study. The...
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| Format: | Conference or Workshop Item |
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2018
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| _version_ | 1796863610489667584 |
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| author | Kahar, Rohayah Habil, Hadina |
| author_facet | Kahar, Rohayah Habil, Hadina |
| author_sort | Kahar, Rohayah |
| collection | ePrints |
| description | Social media applications play important roles in present business environment especially for communication purposes. One of the main applications in today’s communication is WhatsApp. Hence, this paper intends to describe and report the findings of a pilot study. The study aimed to find out the communication patterns of Malaysian Small and Medium Enterprise (SME) entrepreneurs in their interactions with their customers (B2C) as well as with their business counterparts (B2B). The use of English as a linguafranca (ELF) was also studied. The study, which was qualitative in nature, gathered its data through semi-structured interview and WhatsApp postings. Data gathered were then analysed using Content Analysis. The findings revealed that SMEs used English as part of their communication via social media. Several emerging themes were found including code-switching and selection of appropriate vocabulary, to name a few. The paper concludes with recommendations for further studies and implications for the SMEs in business |
| first_indexed | 2024-03-05T20:29:20Z |
| format | Conference or Workshop Item |
| id | utm.eprints-83242 |
| institution | Universiti Teknologi Malaysia - ePrints |
| last_indexed | 2024-03-05T20:29:20Z |
| publishDate | 2018 |
| record_format | dspace |
| spelling | utm.eprints-832422019-10-16T07:51:00Z http://eprints.utm.my/83242/ Communication patterns of Malaysian SME interactions using whatsapp Kahar, Rohayah Habil, Hadina PE English Social media applications play important roles in present business environment especially for communication purposes. One of the main applications in today’s communication is WhatsApp. Hence, this paper intends to describe and report the findings of a pilot study. The study aimed to find out the communication patterns of Malaysian Small and Medium Enterprise (SME) entrepreneurs in their interactions with their customers (B2C) as well as with their business counterparts (B2B). The use of English as a linguafranca (ELF) was also studied. The study, which was qualitative in nature, gathered its data through semi-structured interview and WhatsApp postings. Data gathered were then analysed using Content Analysis. The findings revealed that SMEs used English as part of their communication via social media. Several emerging themes were found including code-switching and selection of appropriate vocabulary, to name a few. The paper concludes with recommendations for further studies and implications for the SMEs in business 2018 Conference or Workshop Item PeerReviewed Kahar, Rohayah and Habil, Hadina (2018) Communication patterns of Malaysian SME interactions using whatsapp. In: LSPGABC 2018. |
| spellingShingle | PE English Kahar, Rohayah Habil, Hadina Communication patterns of Malaysian SME interactions using whatsapp |
| title | Communication patterns of Malaysian SME interactions using whatsapp |
| title_full | Communication patterns of Malaysian SME interactions using whatsapp |
| title_fullStr | Communication patterns of Malaysian SME interactions using whatsapp |
| title_full_unstemmed | Communication patterns of Malaysian SME interactions using whatsapp |
| title_short | Communication patterns of Malaysian SME interactions using whatsapp |
| title_sort | communication patterns of malaysian sme interactions using whatsapp |
| topic | PE English |
| work_keys_str_mv | AT kaharrohayah communicationpatternsofmalaysiansmeinteractionsusingwhatsapp AT habilhadina communicationpatternsofmalaysiansmeinteractionsusingwhatsapp |