Antecendent of service innovation behavior among hoteliers in Johor Bahru
The hotel today faces the disruptive impact of competition, promptly changing customers demand, and faster pace of revolution in technologies. Without innovation, companies are unable to survive competition, but there is always a balance between the need for change and the need for efficient process...
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| Format: | Thesis |
| Language: | English |
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2018
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| Online Access: | http://eprints.utm.my/84158/2/MalaHayatiSulaimanMAHIBS2018.pdf |