Assessing reflective models in marketing research: A comparison between pls and plsc estimates

The present study aims at contributing to the growing discourse on analytical methods in marketing research by highlighting the use of Consistent Partial Least Squares (PLSc) estimation to assess reflective models used in marketing literature. Specifically, it demonstrates the significance of using...

Full description

Bibliographic Details
Main Authors: Cheah, Jun Hwa, Memon, Mumtaz Ali, Chuah, Francis, Ting, Hiram, Ramayah, T.
Format: Article
Published: Universiti Malaysia Sarawak 2018
Subjects: