Heritage tourism at the historical town of Malacca: examining opportunities, evaluating challenges
Heritage tourism is one of the growing tourism products in Malaysia. Good marketing will increase the demand on heritage tourism and gives benefits to Malaysia tourism industry. This study seeks to explore the marketing strategies used by museums to market their product and examine the challenges fa...
| Main Authors: | , , , , , |
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| Format: | Article |
| Published: |
Human Resource Management Academic Research Society
2018
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