Factors influencing use of monsoonsim business simulation by UTM undergraduate students

The study was conducted to investigate the factors that influenced the use of MonsoonSIM business simulation by the undergraduate students of Universiti Teknologi Malaysia (UTM). The objectives of this study were to evaluate the (i) relationship between perceived usefulness, perceived ease of use, a...

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Main Authors: Mohd. Yatim, Shafudin, Chin, Fei Goh, Mohamad, Raihanatul Zahirah
Format: Article
Published: Macrothink Institute 2018
Subjects:
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author Mohd. Yatim, Shafudin
Chin, Fei Goh
Mohamad, Raihanatul Zahirah
author_facet Mohd. Yatim, Shafudin
Chin, Fei Goh
Mohamad, Raihanatul Zahirah
author_sort Mohd. Yatim, Shafudin
collection ePrints
description The study was conducted to investigate the factors that influenced the use of MonsoonSIM business simulation by the undergraduate students of Universiti Teknologi Malaysia (UTM). The objectives of this study were to evaluate the (i) relationship between perceived usefulness, perceived ease of use, and perceived enjoyment towards attitude to use MonsoonSIM, (ii) relationship between perceived usefulness, perceived enjoyment, and attitude to use towards the behavioral intention to use MonsoonSIM (iii) strongest determinants that influenced the students’ attitude to use MonsoonSIM. Two hundred and sixty UTM undergraduate students answered this e-questionnaire. Descriptive and inferential analyses were used to evaluate the data. The results of this study showed all the relationships were positively correlated, and that perceived enjoyment was the most significant factor influencing the students’ attitude to use MonsoonSIM. In conclusion, there is a higher possibility for the technology to be used by the users if it includes perceived usefulness, perceived ease of use, and perceived enjoyment.
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spelling utm.eprints-868082020-09-30T09:08:30Z http://eprints.utm.my/86808/ Factors influencing use of monsoonsim business simulation by UTM undergraduate students Mohd. Yatim, Shafudin Chin, Fei Goh Mohamad, Raihanatul Zahirah HD28 Management. Industrial Management The study was conducted to investigate the factors that influenced the use of MonsoonSIM business simulation by the undergraduate students of Universiti Teknologi Malaysia (UTM). The objectives of this study were to evaluate the (i) relationship between perceived usefulness, perceived ease of use, and perceived enjoyment towards attitude to use MonsoonSIM, (ii) relationship between perceived usefulness, perceived enjoyment, and attitude to use towards the behavioral intention to use MonsoonSIM (iii) strongest determinants that influenced the students’ attitude to use MonsoonSIM. Two hundred and sixty UTM undergraduate students answered this e-questionnaire. Descriptive and inferential analyses were used to evaluate the data. The results of this study showed all the relationships were positively correlated, and that perceived enjoyment was the most significant factor influencing the students’ attitude to use MonsoonSIM. In conclusion, there is a higher possibility for the technology to be used by the users if it includes perceived usefulness, perceived ease of use, and perceived enjoyment. Macrothink Institute 2018 Article PeerReviewed Mohd. Yatim, Shafudin and Chin, Fei Goh and Mohamad, Raihanatul Zahirah (2018) Factors influencing use of monsoonsim business simulation by UTM undergraduate students. International Journal of Learning and Development, 8 (2). pp. 61-79. ISSN 2164-4063 http://dx.doi.org/10.5296/ijld.v8i2.13073 DOI:10.5296/ijld.v8i2.13073
spellingShingle HD28 Management. Industrial Management
Mohd. Yatim, Shafudin
Chin, Fei Goh
Mohamad, Raihanatul Zahirah
Factors influencing use of monsoonsim business simulation by UTM undergraduate students
title Factors influencing use of monsoonsim business simulation by UTM undergraduate students
title_full Factors influencing use of monsoonsim business simulation by UTM undergraduate students
title_fullStr Factors influencing use of monsoonsim business simulation by UTM undergraduate students
title_full_unstemmed Factors influencing use of monsoonsim business simulation by UTM undergraduate students
title_short Factors influencing use of monsoonsim business simulation by UTM undergraduate students
title_sort factors influencing use of monsoonsim business simulation by utm undergraduate students
topic HD28 Management. Industrial Management
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AT mohamadraihanatulzahirah factorsinfluencinguseofmonsoonsimbusinesssimulationbyutmundergraduatestudents