Design influence on boutique hotel guest experience : a case study of Boutique Hotel Rosa Malacca, Malaysia
As experience economy grows, so does the tourism and hospitality industry, meanwhile, it becomes more complicated to get customers satisfied in this new era. Nowadays, travellers and hotel guests get into a hotel not only to sleep, but also seek an extraordinary experience which they would not be ab...
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| Format: | Thesis |
| Language: | English |
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2019
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| Online Access: | http://eprints.utm.my/87194/1/ZhangYingJuMFABU2019.pdf |