A systematic literature reviews on customer behaviour intention for Islamic finance and insurance
A better understanding of customers behavioral intention remains a primary concern for marketing researchers. There is a big bulk of literature on the topic, however, there has been no recent effort to review these studies systematically in order to make them useful for researchers and practitioners...
Main Authors: | Alsahliy, Dalal Khalid, Baharun, Rohaizat, Zaidin, Norzaidahwati, Yusoff, Mohd. Effandi |
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Format: | Article |
Published: |
Advance Science Research
2020
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Subjects: |
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