The effect of superstitious beliefs on property purchase intention
Superstitious belief is influencing decision-making process among the Chinese community, even though the effect of superstitious beliefs is declining by generations, however, previous literature has suggested that it is remained and inherited in the property purchasing decision process. Chinese comm...
Main Authors: | Keong, Mei-Hui, Choong, Weng-Wai, Neo, Sau-Mei |
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Format: | Article |
Language: | English |
Published: |
Universiti Teknologi Malaysia
2019
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Subjects: | |
Online Access: | http://eprints.utm.my/87274/1/ChoongWengWai2019_TheEffectofSuperstitiousBeliefsonProperty.pdf |
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