Sustaining competitive edge in Iraqi banks through marketing intelligence and decision-making effectiveness: a review
The Iraqi economy is in a state of constant flux as a result of the US-led invasion of the country and the emergence of destructive insurgency and civil war. These developments hurt the Iraqi banking industry, degrading the quality of available banking infrastructure, confounding bank governance mec...
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| Format: | Article |
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The Mattingly Publishing Co., Inc
2020
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| _version_ | 1796864575237259264 |
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| author | Jasim, H. Sulaiman, Z. |
| author_facet | Jasim, H. Sulaiman, Z. |
| author_sort | Jasim, H. |
| collection | ePrints |
| description | The Iraqi economy is in a state of constant flux as a result of the US-led invasion of the country and the emergence of destructive insurgency and civil war. These developments hurt the Iraqi banking industry, degrading the quality of available banking infrastructure, confounding bank governance mechanisms, and causing low patronage. Thus, survival expediencies force Iraqi banks to resort to innovative means to compete for customer patronage and the meagre financial surpluses available for mobilisation. In this paper, the competitive edge potentials of Iraqi banks were highlighted based on the Resource-Based View theory of strategic management, and in the light of the roles played by marketing intelligence and decision-making effectiveness. The results highlight issues critical to the development of the industry, including but not limited to, marketing intelligence and decision-making effectiveness. |
| first_indexed | 2024-03-05T20:43:57Z |
| format | Article |
| id | utm.eprints-88133 |
| institution | Universiti Teknologi Malaysia - ePrints |
| last_indexed | 2024-03-05T20:43:57Z |
| publishDate | 2020 |
| publisher | The Mattingly Publishing Co., Inc |
| record_format | dspace |
| spelling | utm.eprints-881332020-12-14T23:08:26Z http://eprints.utm.my/88133/ Sustaining competitive edge in Iraqi banks through marketing intelligence and decision-making effectiveness: a review Jasim, H. Sulaiman, Z. HF Commerce The Iraqi economy is in a state of constant flux as a result of the US-led invasion of the country and the emergence of destructive insurgency and civil war. These developments hurt the Iraqi banking industry, degrading the quality of available banking infrastructure, confounding bank governance mechanisms, and causing low patronage. Thus, survival expediencies force Iraqi banks to resort to innovative means to compete for customer patronage and the meagre financial surpluses available for mobilisation. In this paper, the competitive edge potentials of Iraqi banks were highlighted based on the Resource-Based View theory of strategic management, and in the light of the roles played by marketing intelligence and decision-making effectiveness. The results highlight issues critical to the development of the industry, including but not limited to, marketing intelligence and decision-making effectiveness. The Mattingly Publishing Co., Inc 2020-03 Article PeerReviewed Jasim, H. and Sulaiman, Z. (2020) Sustaining competitive edge in Iraqi banks through marketing intelligence and decision-making effectiveness: a review. TEST Engineering & Management, 83 . 6373 -6388. ISSN 0193-4120 |
| spellingShingle | HF Commerce Jasim, H. Sulaiman, Z. Sustaining competitive edge in Iraqi banks through marketing intelligence and decision-making effectiveness: a review |
| title | Sustaining competitive edge in Iraqi banks through marketing intelligence and decision-making effectiveness: a review |
| title_full | Sustaining competitive edge in Iraqi banks through marketing intelligence and decision-making effectiveness: a review |
| title_fullStr | Sustaining competitive edge in Iraqi banks through marketing intelligence and decision-making effectiveness: a review |
| title_full_unstemmed | Sustaining competitive edge in Iraqi banks through marketing intelligence and decision-making effectiveness: a review |
| title_short | Sustaining competitive edge in Iraqi banks through marketing intelligence and decision-making effectiveness: a review |
| title_sort | sustaining competitive edge in iraqi banks through marketing intelligence and decision making effectiveness a review |
| topic | HF Commerce |
| work_keys_str_mv | AT jasimh sustainingcompetitiveedgeiniraqibanksthroughmarketingintelligenceanddecisionmakingeffectivenessareview AT sulaimanz sustainingcompetitiveedgeiniraqibanksthroughmarketingintelligenceanddecisionmakingeffectivenessareview |