Intergroup contact theory: examining knowledge sharing among individuals from different tribes
Several studies have been conducted to confirm the robustness of intergroup contact theory to reduce sentiments among people from different races, nationalities, and languages. However, reviews conducted show that none of these studies examined the applicability of the intergroup contact theory to r...
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| Format: | Article |
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IGI Global
2019
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| _version_ | 1796864926436818944 |
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| author | Okyere Kwakye, E. Nor, K. M. Soehod, K. Zaitul, Zaitul |
| author_facet | Okyere Kwakye, E. Nor, K. M. Soehod, K. Zaitul, Zaitul |
| author_sort | Okyere Kwakye, E. |
| collection | ePrints |
| description | Several studies have been conducted to confirm the robustness of intergroup contact theory to reduce sentiments among people from different races, nationalities, and languages. However, reviews conducted show that none of these studies examined the applicability of the intergroup contact theory to reduce prejudice among people from a multitribal context where the people share similar characteristics, but have sentiments against each other due to tribalism. The study examines the applicability of intergroup contact theory to promote positive attitudes among individuals to share knowledge in a multitribal context. A quantitative approach was adopted using questionnaires collected from two hundred and ninety-three lecturers from ten polytechnics in Ghana. Multivariate analysis revealed that equal status, cooperativeness and common goals have positive influence on an individual's attitude to share knowledge in a multitribal context. However, the influence of institutional support was not supported. The results of the study suggest the applicability of the intergroup contact theory explains how to promote a positive attitude in a multitribal context. |
| first_indexed | 2024-03-05T20:49:14Z |
| format | Article |
| id | utm.eprints-89924 |
| institution | Universiti Teknologi Malaysia - ePrints |
| last_indexed | 2024-03-05T20:49:14Z |
| publishDate | 2019 |
| publisher | IGI Global |
| record_format | dspace |
| spelling | utm.eprints-899242021-03-29T00:50:59Z http://eprints.utm.my/89924/ Intergroup contact theory: examining knowledge sharing among individuals from different tribes Okyere Kwakye, E. Nor, K. M. Soehod, K. Zaitul, Zaitul HF Commerce Several studies have been conducted to confirm the robustness of intergroup contact theory to reduce sentiments among people from different races, nationalities, and languages. However, reviews conducted show that none of these studies examined the applicability of the intergroup contact theory to reduce prejudice among people from a multitribal context where the people share similar characteristics, but have sentiments against each other due to tribalism. The study examines the applicability of intergroup contact theory to promote positive attitudes among individuals to share knowledge in a multitribal context. A quantitative approach was adopted using questionnaires collected from two hundred and ninety-three lecturers from ten polytechnics in Ghana. Multivariate analysis revealed that equal status, cooperativeness and common goals have positive influence on an individual's attitude to share knowledge in a multitribal context. However, the influence of institutional support was not supported. The results of the study suggest the applicability of the intergroup contact theory explains how to promote a positive attitude in a multitribal context. IGI Global 2019 Article PeerReviewed Okyere Kwakye, E. and Nor, K. M. and Soehod, K. and Zaitul, Zaitul (2019) Intergroup contact theory: examining knowledge sharing among individuals from different tribes. International Journal of Knowledge Management, 15 (2). pp. 81-96. ISSN 1548-0666 https://dx.doi.org/10.4018/IJKM.2019040105 DOI: 10.4018/IJKM.2019040105 |
| spellingShingle | HF Commerce Okyere Kwakye, E. Nor, K. M. Soehod, K. Zaitul, Zaitul Intergroup contact theory: examining knowledge sharing among individuals from different tribes |
| title | Intergroup contact theory: examining knowledge sharing among individuals from different tribes |
| title_full | Intergroup contact theory: examining knowledge sharing among individuals from different tribes |
| title_fullStr | Intergroup contact theory: examining knowledge sharing among individuals from different tribes |
| title_full_unstemmed | Intergroup contact theory: examining knowledge sharing among individuals from different tribes |
| title_short | Intergroup contact theory: examining knowledge sharing among individuals from different tribes |
| title_sort | intergroup contact theory examining knowledge sharing among individuals from different tribes |
| topic | HF Commerce |
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