Factors influencing the technology acceptance of mobile commerce in Malaysia by using the revised UTAUT model
The purpose of this study is to study positive andnegative factors that can substantially explain mobile commerce(m-commerce) acceptance in Malaysia. A technology acceptancemodel for m-commerce with eights factors is constructed. Datacollected from 400 respondents are being tested on the proposedmod...
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| Format: | Article |
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Blue Eyes Intelligence Engineering& Sciences Publication
2019
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| _version_ | 1796865053504307200 |
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| author | Alrawi, M. A. S. Samy, G. N. Yusoff, R. C. M. Shanmugam, B. |
| author_facet | Alrawi, M. A. S. Samy, G. N. Yusoff, R. C. M. Shanmugam, B. |
| author_sort | Alrawi, M. A. S. |
| collection | ePrints |
| description | The purpose of this study is to study positive andnegative factors that can substantially explain mobile commerce(m-commerce) acceptance in Malaysia. A technology acceptancemodel for m-commerce with eights factors is constructed. Datacollected from 400 respondents are being tested on the proposedmodel. Confirmatory factor analysis is performed to test thereliability and validity of the model and structural equationmodelling is performed to access the relationship betweenbehavior intention and each factor. The acceptance ofm-commerce is influenced by factors including performanceexpectancy, effort expectancy, social influence, facilitatingconditions, Mobility, Personal Innovation, Perceived Trust anduse behavior; while Perceived risk is insignificant in this case Theresults of this study are useful for m-commerce providers inadapting their m-commerce promotion strategy. This studycontributes to the practice by providing a model for m-commerceuser technology acceptance, which can be used as the basis forfuture investigations. |
| first_indexed | 2024-03-05T20:51:06Z |
| format | Article |
| id | utm.eprints-90550 |
| institution | Universiti Teknologi Malaysia - ePrints |
| last_indexed | 2024-03-05T20:51:06Z |
| publishDate | 2019 |
| publisher | Blue Eyes Intelligence Engineering& Sciences Publication |
| record_format | dspace |
| spelling | utm.eprints-905502021-04-29T23:28:01Z http://eprints.utm.my/90550/ Factors influencing the technology acceptance of mobile commerce in Malaysia by using the revised UTAUT model Alrawi, M. A. S. Samy, G. N. Yusoff, R. C. M. Shanmugam, B. TK Electrical engineering. Electronics Nuclear engineering The purpose of this study is to study positive andnegative factors that can substantially explain mobile commerce(m-commerce) acceptance in Malaysia. A technology acceptancemodel for m-commerce with eights factors is constructed. Datacollected from 400 respondents are being tested on the proposedmodel. Confirmatory factor analysis is performed to test thereliability and validity of the model and structural equationmodelling is performed to access the relationship betweenbehavior intention and each factor. The acceptance ofm-commerce is influenced by factors including performanceexpectancy, effort expectancy, social influence, facilitatingconditions, Mobility, Personal Innovation, Perceived Trust anduse behavior; while Perceived risk is insignificant in this case Theresults of this study are useful for m-commerce providers inadapting their m-commerce promotion strategy. This studycontributes to the practice by providing a model for m-commerceuser technology acceptance, which can be used as the basis forfuture investigations. Blue Eyes Intelligence Engineering& Sciences Publication 2019-11 Article PeerReviewed Alrawi, M. A. S. and Samy, G. N. and Yusoff, R. C. M. and Shanmugam, B. (2019) Factors influencing the technology acceptance of mobile commerce in Malaysia by using the revised UTAUT model. International Journal of Recent Technology and Engineering (IJRTE), 8 (4). ISSN 2277-3878 http://dx.doi.org/10.35940/ijrte.C6653.118419 DOI: 10.35940/ijrte.C6653.118419 |
| spellingShingle | TK Electrical engineering. Electronics Nuclear engineering Alrawi, M. A. S. Samy, G. N. Yusoff, R. C. M. Shanmugam, B. Factors influencing the technology acceptance of mobile commerce in Malaysia by using the revised UTAUT model |
| title | Factors influencing the technology acceptance of mobile commerce in Malaysia by using the revised UTAUT model |
| title_full | Factors influencing the technology acceptance of mobile commerce in Malaysia by using the revised UTAUT model |
| title_fullStr | Factors influencing the technology acceptance of mobile commerce in Malaysia by using the revised UTAUT model |
| title_full_unstemmed | Factors influencing the technology acceptance of mobile commerce in Malaysia by using the revised UTAUT model |
| title_short | Factors influencing the technology acceptance of mobile commerce in Malaysia by using the revised UTAUT model |
| title_sort | factors influencing the technology acceptance of mobile commerce in malaysia by using the revised utaut model |
| topic | TK Electrical engineering. Electronics Nuclear engineering |
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