Antecedents, consequences and reducer of perceived risk in social media: a systematic literature review and direction for future research
The social media has become an integral part of the marketing strategy. Marketing activities are now more inclined to online social networks (OSNs) than ever before in the history of the business. More and more consumers are joining OSNs for the sake of fun, socialization, and online buying. Every u...
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| Format: | Article |
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Wiley-Liss Inc.
2020
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| _version_ | 1796865180450160640 |
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| author | Rehman, Zia Ur Baharun, Rohaizat Md. Salleh, Nor Zafir |
| author_facet | Rehman, Zia Ur Baharun, Rohaizat Md. Salleh, Nor Zafir |
| author_sort | Rehman, Zia Ur |
| collection | ePrints |
| description | The social media has become an integral part of the marketing strategy. Marketing activities are now more inclined to online social networks (OSNs) than ever before in the history of the business. More and more consumers are joining OSNs for the sake of fun, socialization, and online buying. Every user perceives some degree of risk while joining and using OSNs. The current systematic literature review gathers and synthesizes research records of the last 9 years (2010–18) on consumer perceived risks concerning OSNs. We used PRISMA as a protocol to conduct this systematic literature review. The synthesis provides a detailed account of the perceived risk factors, their antecedents and consequences, risk-reducing strategies, and future research potential in the said domain. |
| first_indexed | 2024-03-05T20:53:02Z |
| format | Article |
| id | utm.eprints-91199 |
| institution | Universiti Teknologi Malaysia - ePrints |
| last_indexed | 2024-03-05T20:53:02Z |
| publishDate | 2020 |
| publisher | Wiley-Liss Inc. |
| record_format | dspace |
| spelling | utm.eprints-911992021-06-21T08:40:59Z http://eprints.utm.my/91199/ Antecedents, consequences and reducer of perceived risk in social media: a systematic literature review and direction for future research Rehman, Zia Ur Baharun, Rohaizat Md. Salleh, Nor Zafir HD28 Management. Industrial Management The social media has become an integral part of the marketing strategy. Marketing activities are now more inclined to online social networks (OSNs) than ever before in the history of the business. More and more consumers are joining OSNs for the sake of fun, socialization, and online buying. Every user perceives some degree of risk while joining and using OSNs. The current systematic literature review gathers and synthesizes research records of the last 9 years (2010–18) on consumer perceived risks concerning OSNs. We used PRISMA as a protocol to conduct this systematic literature review. The synthesis provides a detailed account of the perceived risk factors, their antecedents and consequences, risk-reducing strategies, and future research potential in the said domain. Wiley-Liss Inc. 2020-01-01 Article PeerReviewed Rehman, Zia Ur and Baharun, Rohaizat and Md. Salleh, Nor Zafir (2020) Antecedents, consequences and reducer of perceived risk in social media: a systematic literature review and direction for future research. Psychology and Marketing, 37 (1). pp. 74-86. ISSN 0742-6046 http://dx.doi.org/10.1002/mar.21281 DOI:10.1002/mar.21281 |
| spellingShingle | HD28 Management. Industrial Management Rehman, Zia Ur Baharun, Rohaizat Md. Salleh, Nor Zafir Antecedents, consequences and reducer of perceived risk in social media: a systematic literature review and direction for future research |
| title | Antecedents, consequences and reducer of perceived risk in social media: a systematic literature review and direction for future research |
| title_full | Antecedents, consequences and reducer of perceived risk in social media: a systematic literature review and direction for future research |
| title_fullStr | Antecedents, consequences and reducer of perceived risk in social media: a systematic literature review and direction for future research |
| title_full_unstemmed | Antecedents, consequences and reducer of perceived risk in social media: a systematic literature review and direction for future research |
| title_short | Antecedents, consequences and reducer of perceived risk in social media: a systematic literature review and direction for future research |
| title_sort | antecedents consequences and reducer of perceived risk in social media a systematic literature review and direction for future research |
| topic | HD28 Management. Industrial Management |
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