Social media element for persuasive b2c e-commerce
Persuasive communication is a form of communication that encourages or changes consumer behaviour towards a certain product or service. Several researches have been conducted to understand the efficiency and effectiveness of persuasive communication. Among these researches is the development of the...
| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://eprints.utm.my/91294/1/ShaffiahAli2019_SocialMediaElementforPersuasive.pdf |