Factors influencing customer social relationship management implementation and its benefits in healthcare industry
Social Customer Relationship Management (SCRM) becomes a buzz word which has been discussed extensively in existing scholarly works but scant consideration is given to the crucial factors affecting the adoption of the integrated social media CRM, especially in the healthcare industry. In concern wit...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Czestochowa University of Technology
2019
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| Subjects: | |
| Online Access: | http://eprints.utm.my/91468/1/AbdullahNabeel%20Jalal2019_FactorsInfluencingCustomer.pdf |