Understanding online impulse buying behavior in social commerce: a systematic literature review
In the past few years, online impulse purchase has garnered attention from researchers in various fields, especially noted in the relatively new field of social commerce (S-commerce). This interactive envronment is a full of impulse buying stimulators. However, no previous studies have been conducte...
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| Format: | Article |
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Institute of Electrical and Electronics Engineers Inc.
2020
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