Data mining and e-commerce : methods, applications, and challenges
Electronic commerce processes and data mining tools have revolutionized many companies. Data that businesses collect about customers and their transactions are the greatest assets of that business. Data mining is a set of automated techniques used to extract buried or previously unknown pieces of in...
| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | English |
| Publicado em: |
Penerbit UTM Press
2008
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| Acesso em linha: | http://eprints.utm.my/9427/1/MohdNoorMd2008_DataMiningAndE-Commerce.pdf |