Model kepuasan pelanggan bagi laman web e-runcit

E-Retail, the short form of Electronic Retailing is a process where the goods are sold on the Internet. E-Retail is one of the examples of the Business-to-Consumer (B2C) businesses conducted online. E-Retail benefits consumer, organization and community. Even though this method benefits all parties,...

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Main Author: A. Kahar, Aidil Suraya
Format: Thesis
Language:English
Published: 2008
Subjects:
Online Access:http://eprints.utm.my/9526/1/AidilSurayaMFC2008.pdf
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author A. Kahar, Aidil Suraya
author_facet A. Kahar, Aidil Suraya
author_sort A. Kahar, Aidil Suraya
collection ePrints
description E-Retail, the short form of Electronic Retailing is a process where the goods are sold on the Internet. E-Retail is one of the examples of the Business-to-Consumer (B2C) businesses conducted online. E-Retail benefits consumer, organization and community. Even though this method benefits all parties, the e-retail website which provides customer satisfaction has not been accorded similar attention. By performing this project, the characteristics of a good e-retail website and what should have been on the website have been identified. They can be categorised into three key elements; the basic element function, additional function and design layout of the website. After taking into account the key elements, the model that will ultimately satisfy the customer will be developed. This is aimed at guiding retailer to develop a website that can support and increase customer satisfaction as well as increase the buying transaction that can generate profit to the retailers that utilises the e-retail as their business medium.
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spelling utm.eprints-95262018-10-14T07:19:56Z http://eprints.utm.my/9526/ Model kepuasan pelanggan bagi laman web e-runcit A. Kahar, Aidil Suraya HD28 Management. Industrial Management QA76 Computer software E-Retail, the short form of Electronic Retailing is a process where the goods are sold on the Internet. E-Retail is one of the examples of the Business-to-Consumer (B2C) businesses conducted online. E-Retail benefits consumer, organization and community. Even though this method benefits all parties, the e-retail website which provides customer satisfaction has not been accorded similar attention. By performing this project, the characteristics of a good e-retail website and what should have been on the website have been identified. They can be categorised into three key elements; the basic element function, additional function and design layout of the website. After taking into account the key elements, the model that will ultimately satisfy the customer will be developed. This is aimed at guiding retailer to develop a website that can support and increase customer satisfaction as well as increase the buying transaction that can generate profit to the retailers that utilises the e-retail as their business medium. 2008-06 Thesis NonPeerReviewed application/pdf en http://eprints.utm.my/9526/1/AidilSurayaMFC2008.pdf A. Kahar, Aidil Suraya (2008) Model kepuasan pelanggan bagi laman web e-runcit. Masters thesis, Universiti Teknologi Malaysia, Faculty of Computer Science and Information System. http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:891?site_name=Restricted Repository
spellingShingle HD28 Management. Industrial Management
QA76 Computer software
A. Kahar, Aidil Suraya
Model kepuasan pelanggan bagi laman web e-runcit
title Model kepuasan pelanggan bagi laman web e-runcit
title_full Model kepuasan pelanggan bagi laman web e-runcit
title_fullStr Model kepuasan pelanggan bagi laman web e-runcit
title_full_unstemmed Model kepuasan pelanggan bagi laman web e-runcit
title_short Model kepuasan pelanggan bagi laman web e-runcit
title_sort model kepuasan pelanggan bagi laman web e runcit
topic HD28 Management. Industrial Management
QA76 Computer software
url http://eprints.utm.my/9526/1/AidilSurayaMFC2008.pdf
work_keys_str_mv AT akaharaidilsuraya modelkepuasanpelangganbagilamanweberuncit