Factors influencing the purchase intention of organic personal care products
Purchase intention measures the behaviour of the consumer in buying a product. The emergence of organic market has created a demand for beauty and personal care products. Therefore, many factors that lead to the purchase intention of consumers need to be realised by marketers in order to maximise sa...
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| Format: | Thesis |
| Language: | English |
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2019
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| Online Access: | http://eprints.utm.my/96193/1/NooritaMohammadPAHIBS2019.pdf.pdf |