The moderating effects e-WOM on the relationship between E-service quality and online hotel booking intention
Growing competitiveness in the marketplace pushes the hoteliers to fully take advantage of their website as marketing tools. The internet are playing an increasing important role as information sources for travellers and online reviews reconstruct the decision making process. The main objective of t...
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| Format: | Thesis |
| Language: | English |
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2016
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| Online Access: | http://eprints.utm.my/96627/1/NorhafizahAdamMFM2016.pdf.pdf |