The relationship between live commerce towards customer engagement in Malaysia e-commerce platform

The relationship between live commerce towards customer engagement in Malaysia e-commerce platform

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This paper emphasizes on the variables of live commerce and the relationship with Customer engagement in e-commerce platform in Malaysia. An interdisciplinary literature review suggesting positive relationship between live commerce and customer engagement. Therefore, using the Social Cognitive (SC)...

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Bibliographic Details
Main Authors:	Ong, Sharon Yong Yee, Habidin, Nurul Fadly, Mohd. Fuzi, Nursyazwani, Salleh, Mad Ithnin, Ramdan, Mohamad Rohieszan, Abdullah, Karmilah, Taasim, Shairil Izwan
Format:	Article
Language:	English
Published:	HRMARS 2021
Subjects:	HD Industries. Land use. Labor HF Commerce
Online Access:	http://eprints.utm.my/96738/1/NursyazwaniMohd2021_TheRelationshipbetweenLiveCommercetowardsCustomer.pdf

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