The mediating role of brand love in predicting green purchase behaviour of organic cosmetic products
This paper looks into the past studies pertaining to green purchase behaviour, particularly across the cosmetics industry, which is still scarce in number despite its flourishing business and gaining much attention from the industry players. The literature affirms a pressing need to assess green pur...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2021
|
| Subjects: | |
| Online Access: | http://eprints.utm.my/96851/1/OngChoonHee2021_TheMediatingRoleofBrandLoveinPredicting.pdf |